Healthcare Should Deprescribe as Well as Prescribe | Olivia Deitcher, Zest Health

Patients seek care and receive prescriptions instead. That gap is the entire business. Book Ian for your event → iankhan.com | booking@iankhan.com SUMMARY Olivia Deitcher is CEO of Zest Health, a value-based virtual clinic. She describes the realisation that patients at scale are getting prescriptions rather than care, the addressable market in psoriasis and eczema, and the culture of young founders being empowered to disrupt healthcare. KEY FINDINGS • Patients seeking care and receiving prescriptions instead • That observation being the unlock behind founding Zest • A value-based virtual clinic model • Spend on prescriptions that was never needed • 10 to 15% of the population living with psoriasis or eczema • A large addressable market most people are connected to • Forbes 30 Under 30 recognition and early investment raised • Young founders empowered to disrupt the system they will live in NOTABLE QUOTES "Patients are seeking care and instead of receiving care, they're getting prescriptions." — Olivia Deitcher GUEST Olivia Deitcher, CEO, Zest Health FULL TRANSCRIPT iankhan.com/futurist/olivia-deitcher-zest-health-deprescribing Recorded at ViVE 2026 for The Futurist. ──────────────────── ABOUT IAN KHAN — HEALTHCARE AI KEYNOTE SPEAKER Most AI keynotes end with a better understanding. Mine end with a measured readiness score and a ninety-day plan. Your leadership team is assessed before the event, the room sees its own collective result live, and every attendee leaves with a ni