THE FUTURIST TV
INTERVIEW · CAPITAL · POSSIBLE Miami 2025 · 11:08 · Released December 17, 2025

Personalisation Does Not Matter Equally to Every Brand - Possible 2025

Salesforce's head of solutions engineering on how adopting a shared data stack changes a team's structure and the skills it needs in house, what the CTO and CIO partnership looks like once data access is distributed, and which segments genuinely benefit from deep personalisation.

MarketingAI