Measuring Something Nobody Had Bothered to Measure | Peter Kallestrup, iFunction

Awareness first, then measurement. Starting in Miami and rolling out across the US. Book Ian for your event → iankhan.com | booking@iankhan.com SUMMARY Peter Kallestrup founded iFunction. He explains the two components of the problem, an educational one about awareness and a measurement one, why the timing makes sense now, and the rollout beginning in Florida and expanding across the US over the next one to three years. KEY FINDINGS • An educational component: making people aware in the first place • A measurement component for something not previously measured • Why the timing works now rather than earlier • Already deployed and performing well in the field • Rollout started in Florida, based in Miami • Expanding across the US over the next one to three years • Who the technology is most relevant for GUEST Peter Kallestrup, Founder, iFunction FULL TRANSCRIPT iankhan.com/futurist/peter-kallestrup-ifunction Recorded at HLTH 2025 for The Futurist. ──────────────────── ABOUT IAN KHAN — HEALTHCARE AI KEYNOTE SPEAKER Most AI keynotes end with a better understanding. Mine end with a measured readiness score and a ninety-day plan. Your leadership team is assessed before the event, the room sees its own collective result live, and every attendee leaves with a ninety-day plan they helped build. Every year I interview more than 500 senior leaders on camera. Those interviews become The Futurist and the annual State of Industry benchmarks. I don't deliver forecasts. I deliver evidence. R