Building the Consumer Layer for Health Systems | Scott North, Praia Health

On what health systems still cannot do that every other consumer business takes for granted. Book Ian for your event → iankhan.com | booking@iankhan.com SUMMARY Scott North leads partnerships at Praia Health. The conversation covers the consumer experience layer health systems have never built, and what changes when a patient is treated as a returning individual rather than a new encounter. KEY FINDINGS • The consumer layer health systems have never built • Treating patients as returning individuals rather than fresh encounters • Where partnership models accelerate health system capability • What other consumer industries solved decades ago • Personalisation as an operational problem, not a marketing one • How digital front doors change patient retention GUEST Scott North, Head of Partnerships, Praia Health FULL TRANSCRIPT iankhan.com/futurist/scott-north-praia-health-consumer-layer Recorded at HLTH 2025 for The Futurist. ──────────────────── ABOUT IAN KHAN — HEALTHCARE AI KEYNOTE SPEAKER Most AI keynotes end with a better understanding. Mine end with a measured readiness score and a ninety-day plan. Your leadership team is assessed before the event, the room sees its own collective result live, and every attendee leaves with a ninety-day plan they helped build. Every year I interview more than 500 senior leaders on camera: scientists, operators, founders, regulators and investors. Those interviews become The Futurist and the annual State of Industry benchmarks. I don't deliv