Marketing Deserves a Seat at the Table | Olga Rosenmann on Healthcare CMOs

What healthcare chief marketing officers are actually worried about, and the four pillars founders need to get attention. Book Ian for your event → iankhan.com | booking@iankhan.com SUMMARY Olga Rosenmann on the healthcare marketing landscape: what CMOs in the sector are grappling with, how AI is being incorporated into marketing methodology in two distinct ways, and the four key pillars she recommends founders focus on to earn attention in a crowded market. KEY FINDINGS • What healthcare CMOs identify as their biggest current challenge • Why marketing is undervalued inside healthcare organisations • Incorporating AI into marketing methodology in two distinct ways • The 20% of effort that produces 80% of the result • Four key pillars founders should focus on to gain attention • Visibility and social presence as necessary but not sufficient • What separates healthcare marketing from other sectors GUEST Olga Rosenmann FULL TRANSCRIPT iankhan.com/futurist/olga-rosenmann-healthcare-marketing Recorded at HLTH Europe 2026, Amsterdam, for The Futurist. ──────────────────── ABOUT IAN KHAN — HEALTHCARE AI KEYNOTE SPEAKER Most AI keynotes end with a better understanding. Mine end with a measured readiness score and a ninety-day plan. Your leadership team is assessed before the event, the room sees its own collective result live, and every attendee leaves with a ninety-day plan they helped build. Every year I interview more than 500 senior leaders on camera. Those interviews become The