Your Doctor Has 15 Minutes. Creators Have Your Attention | Dr Sohaib Imtiaz

Consumers increasingly trust health creators over their own clinicians. Dr Sohaib Imtiaz on why, and what it costs. Book Ian for your event → iankhan.com | booking@iankhan.com SUMMARY Dr Sohaib Imtiaz is Chief Medical Officer at People.Inc. He explains why health creators have become trusted voices, how a fifteen-minute appointment structurally cannot compete with them, and what clinicians would have to change to hold attention in an overstimulated environment. KEY FINDINGS • Health creators are read as trusted voices on the consumer's side • A 15-minute clinical appointment leaves no room for questions • Attention spans shaped by an overstimulated information environment • Controversy as a mechanism for getting educational content watched • Why clinical accuracy alone does not win the audience • What clinicians would need to change to compete for attention • The risk when trust moves faster than evidence NOTABLE QUOTES "You may have a 15-minute appointment. You can't ask them anything." — Dr Sohaib Imtiaz "We're in an overstimulated world, so we can't keep our attention for too long." — Dr Sohaib Imtiaz GUEST Dr. Sohaib Imtiaz, Chief Medical Officer, People.Inc FULL TRANSCRIPT iankhan.com/futurist/sohaib-imtiaz-health-creators-trust Recorded at HLTH 2025 for The Futurist. ──────────────────── ABOUT IAN KHAN — HEALTHCARE AI KEYNOTE SPEAKER Most AI keynotes end with a better understanding. Mine end with a measured readiness score and a ninety-day plan. Your leadership team is