Advertising Is Spam Because Nobody Knows Who You Are | Evan Auyang, Animoca

Identity without a government ID changes what advertising can be. Evan Auyang on the open metaverse and NEOM. Book Ian for your event → iankhan.com | booking@iankhan.com SUMMARY Evan Auyang of Animoca Brands covers the group's portfolio from education credentials on Open Campus to gaming assets in The Sandbox, how regulation is developing differently across the UAE, Saudi Arabia and the US, and what NEOM is actually attempting. KEY FINDINGS • Open Campus and the EDU token as a decentralised credentials layer • The Sandbox as the group's known gaming asset • Regulation advancing at different speeds in the UAE, Saudi Arabia and the US • NEOM as an ambitious project running on multiple tracks • Advertising arriving as spam because identity is unknown • Selective identity disclosure without tying to a government ID • What efficient communication looks like when you control your own data GUEST Evan Auyang, Animoca Brands FULL TRANSCRIPT iankhan.com/futurist/evan-auyang-animoca-open-metaverse Recorded at Consensus 2025 for The Futurist. ──────────────────── ABOUT IAN KHAN — AI & FINANCE KEYNOTE SPEAKER Most AI keynotes end with a better understanding. Mine end with a measured readiness score and a ninety-day plan. Your leadership team is assessed before the event, the room sees its own collective result live, and every attendee leaves with a ninety-day plan they helped build. Every year I interview more than 500 senior leaders on camera: scientists, operators, founders, regulators