AI Made Our Engineers 25% More Productive | Bob Farrell, mPulse | Healthcare AI

Not a projection. A measured 25% productivity gain inside his own engineering team. Book Ian for your event → iankhan.com | booking@iankhan.com SUMMARY Bob Farrell runs mPulse, which orchestrates member engagement across text, email, IVR and web. He covers where AI has produced measurable internal gains, how healthcare buying has become genuinely cross-functional, and what he expects patients to be talking to within three years. KEY POINTS • Nearly 25% engineering productivity improvement measured from AI use • AI applied internally to contract review in the legal function • Omnichannel engagement across text, email, IVR and web as one orchestrated journey • Buying decisions now integrated rather than siloed by IT, clinical and marketing • Why engagement, not technology, is the constraint in member journeys • Within three years, patients will speak to an AI agent rather than a pharmacist • The role data plays across every part of the equation "You're probably not going to talk to a pharmacist. You're probably going to talk to an AI bot." — Bob Farrell GUEST Bob Farrell, CEO, mPulse Recorded at ViVE 2026 for The Futurist. ──────────────────── ABOUT IAN KHAN — HEALTHCARE AI KEYNOTE SPEAKER Most AI keynotes end with a better understanding. Mine end with a measured readiness score and a ninety-day plan. Your leadership team is assessed before the event, the room sees its own result live, and everyone leaves with a plan. Every year I interview more than 500 senior leaders on camer