350,000 Users and 100+ Metabolic Measures | Merav Mor, Lumen

Built with her twin sister over twelve years. A direct-to-consumer metabolic dataset most researchers could not assemble. Book Ian for your event → iankhan.com | booking@iankhan.com SUMMARY Merav Mor co-created Lumen with her twin sister, a journey that began twelve years ago. The company grew direct-to-consumer and has accumulated more than 350,000 users worldwide and over 100 metabolic measures, which she argues becomes considerably more powerful when combined with steps, workouts, GLP-1 medication data, CGM readings and microbiome information. KEY FINDINGS • A twelve-year journey, co-founded with her twin sister • Lumen grown in the B2C direct-to-consumer market • More than 350,000 users worldwide • Over 100 unique metabolic measures collected • GLP-1 weight loss medication treated as a technology • Combining steps, workouts, medication, CGM and microbiome into one model • Why combined signal produces a materially better model • Building a company alongside someone you trust completely NOTABLE QUOTES "Lumen has more than 350,000 users all over the world, and we collected unique data, more than 100 metabolic measures." — Merav Mor GUEST Merav Mor, Co-Founder, Lumen FULL TRANSCRIPT iankhan.com/futurist/merav-mor-lumen-metabolic-data Recorded at HLTH Europe 2026, Amsterdam, for The Futurist. ──────────────────── ABOUT IAN KHAN — HEALTHCARE AI KEYNOTE SPEAKER Most AI keynotes end with a better understanding. Mine end with a measured readiness score and a ninety-day plan. Your